HOW WE’VE HELPED CHILDREN’S HOSPITAL LOS ANGELES HAVE A BANNER FUNDRAISING YEAR.

Every year, non-profits of all types, including national hospitals with their fundraising machines, come to Los Angeles asking for donations. And, every year, millions of dollars leave L.A. to support a children’s cancer hospital in Memphis. Our client thought it was time to keep more of those dollars right here at home, where it could help underprivileged and underserved children. So we created a multi-media fundraising campaign that appealed directly to the local community to support their hometown hospital. It was a very successful start to what now has become an annual campaign.

CAMPAIGN EFFECT

Launched in November 2014, just in time for the crucial year-end giving season, our Live L.A., Give L.A. campaign was a huge success for Children’s Hospital Los Angeles. In its first year, year-end donations increased 34% vs. the same period the year prior, and have grown ever since.

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ASK OUR CLIENT WHAT HE THINKS

Jim Deeken

Vice President, Marketing

jdeeken@chla.usc.edu