CHILDREN’S HOSPITAL LOS ANGELES

What should any good parent do if, God forbid, their kid gets sick? Head to the nearest hospital, right? Wrong. Because children’s medicine is a medical specialty, just like cardiology or orthopedics, requiring special training, equipment and emotional sensitivity. The kind you’ll only find at Children’s Hospital Los Angeles, not at one of the more than 100 “grown-up” hospitals in L.A. By creating a new paradigm in children’s medicine – children’s specialty hospital vs. “grown-up” hospitals – we created a campaign that will force parents to think twice before bringing their kids to just any hospital.