CERRITOS AUTO SQUARE

In the midst of the worst recession since the Great Depression, was the world’s largest auto square desperate to reverse gears and start selling cars? Yes-siree they were! So we created the “Yes Cerritos!” campaign. The campaign single-mindedly focused on memorably differentiating the world’s largest auto square from every other single dealer in Southern California. Did it work? “Yes Cerritos!”

CAMPAIGN EFFECT

The “Yes Cerritos!” campaign made an immediate impact.  In 2010, our first year working with Cerritos Auto Square, year-over-year new vehicle sales increased 14%, which was 55% more than like model dealers in their trading area.  This reversed a 32% sales decline in the prior year.

The “Yes Cerritos!” campaign achieved over 80% advertising recall and more than doubled awareness of Cerritos Auto Square.  Consumer intention to shop more than tripled.

In the seven years we’ve had the account, the year-over-year increase in sales has averaged 12% and total sales over the entire period have grown 119%.

ASK OUR CLIENT WHAT HE THINKS

Kevin Naderi

General Manager, Autonation Toyota

naderik@autonation.com