If there’s any account that truly demonstrates our ability to listen and learn, it’s Bank of Hawaii. That’s because Hawaii isn’t just a state, it’s a state of mind, with its own unique culture, history and way of life that is more nuanced than just about any market in America. Since 2000, ideaology has helped Bank of Hawaii articulate both brand and product advertising that resonates with local sensibilities, creating campaigns that have become part of the local culture.
Bank of Hawaii’s ad recall is more than double all their nearest competitors. Their top of mind awareness is now double their closest competitor who is virtually the same size as Bank of Hawaii, has approximately the same ad spend as Bank of Hawaii, and is over 150 years old. Further, Bank of Hawaii now enjoys a significant advantage over all competitors on the eight most important attributes by which consumers evaluate a bank.
In the last five years, Bank of Hawaii’s loans have grown 62% and their deposits have grown 35%. In 2016 alone, loans grew 14% and deposits were up 8%. This is particularly impressive given the geographic limitations of the market area.