WE ARE IDEAOLOGY

We help entrepreneurs, CEOs and CMOs build their business and their brands by delivering creative ideas that are impactful. Our senior management is hands on and a very visible presence for our clients.

A SAMPLING OF OUR WORK

CHILDREN’S HOSPITAL LOS ANGELES

Is there a difference in treating a child vs. an adult with the same medical problem?

The answer is yes.

See how we differentiate Children’s Hospital Los Angeles from the other 100+ surrounding hospitals with the idea that “A grown-up hospital is no place for a kid.”

BANK OF HAWAII’S “WELCOME TO” CAMPAIGN

How does a 100+ year old bank evolve to remain contemporary and relevant to new generations without alienating older, longtime clients?

By welcoming them to their own tomorrow through the life stages every family member can recognize and appreciate.

OUR CLIENTS

OUR WORK

MEET THE TEAM

CARY SACKS

PRESIDENT

Cary started his career as a copywriter working on McDonald’s, Toyota, ABC-TV, Knott’s Berry Farm and others at DJMC in Los Angeles. He then moved to Della Femina where he worked on Isuzu, Sheraton, Six Flaggs, Transamerica and others. Cary founded his first agency back in 1989 where he learned the importance of not just writing clever ads, but developing strategically-driven marketing campaigns that generated results. As president of ideaology, Cary splits his time between writing and working with clients to think of new ways to stay relevant and memorable.

DINO Santilli

CREATIVE DIRECTOR

Dino graduated from Art Center College of Design. From Art Center, Dino landed at Ogilvy & Mather, where he worked on Microsoft, Mattel, General Mills and IBM. He continued to hone his craft at multiple agencies working on iconic brands like Carl’s Jr., Dell, Canon and BMW. He also helped launch the Infiniti brand as an art director at Hill, Holiday. In 2000, Dino co-founded ideaology with Cary. He oversees all creative development and production for ideaology, marrying his passion for great work with his relentless focus on delivering measurable results with every creative element. In his spare time (what little he has), Dino is a fine artist.

JOHN CROSSON

GENERAL MANAGER

John joined ideaology in 2012 after spending 21 years in large agencies, including the biggest of them all (in the US), Grey, with whom he spent 7+ years including 6 as the CEO of their Western Division. John has been a marketing strategist to some of the most successful brands in the world including BMW, Gallo, Nestlé, Harry Potter (Warner Bros.), Hilton, Bartles & Jaymes, Dairy Queen, Callaway Golf and Caesars Palace. John currently serves on the board of three companies including Meritage Ventures, for whom he also has been active in developing digital marketing strategies for the Meritage Collection luxury hotel properties. John has an MBA from the University of Southern California (USC) and is also a trustee for the Crohn’s & Colitis Foundation.

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Cary’s prior client experience includes:
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